Barna

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Carefully and strategically tracking everything

In its nearly 40-year history, Barna Group has conducted more than two million interviews over the course of thousands of studies, and has become a go-to source for insights about faith and culture, leadership and vocation, and generations. Barna Group has carefully and strategically tracked the role of faith in America, developing one of the nation’s most comprehensive databases of spiritual indicators.

Barna Group has worked with thousands of business, nonprofit organizations and churches across the U.S. and around the world, including many protestant denominations, Catholic parishes, and faith leaders. Some of its notable clients have included the Salvation Army, World Vision, Compassion, the American Bible Society, and Habitat for Humanity. It has also served mainstream business and non-profit leaders at organizations like Sony, Walden Media, Easter Seals, CARE, the ONE Campaign, the Humane Society, the Gates Foundation, and NBC Universal.

The firm’s studies are frequently cited in sermons and talks, and its public opinion research is often quoted in major media outlets such as CNN, USA Today, The Wall Street Journal, Fox News, Chicago Tribune, Huffington Post, the New York Times, Dallas Morning News, and the Los Angeles Times.

List

Discover how to reach and disciple today’s men in 5 key areas:

  • Identity

    What does the Bible say about being a man?

  • Vocation

    Discover how to flourish in the God-given calling to work

  • Wellbeing

    Are you tired? Burned out? Unmotivated? Let’s dive into what “healthy” really means

  • Relationships

    Cultivating community in a culture that thrives on
self-fulfillment

  • Church Engagement

    From attending to serving, involvement in your local church can reap a multitude of benefits

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What to expect out of Barna CoLab

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Frequently Asked Questions

Still have some burning questions? Reach out at barna@barna.org and we’ll get you on the right track.

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Glad you asked! When you’re ready, subscribe to Access Plus and get everything on the site for one low subscription cost. Subscribe and explore Barna’s growing media hub and launch assessments instantly.

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Featured Barna Collection

The State of Generosity

We’ve teamed up with Gloo and a collective of partners to study the who, what, why and how of today’s giving landscape. We’re also looking to the future of giving, both in terms of trends and the next generation.

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Featured Article

Parents Worry About AI But Know Little About It

  • Family
  • Technology

Parents are constantly grappling with how new technology might influence their children, from the newest smartphone features and social media apps to video streaming platforms and online games. In fact,…

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Weekly up-to-date data and insights from Carey Nieuwhof, David Kinnaman, and other leaders on how to respond and lead effectively through the current crisis.

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Schedule

  • Week 1

    Resolving your daddy issues

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  • Week 2

    Getting rid of sadness

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  • Week 3

    Learning to trust the Lord

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I check with Barna Access Plus to see the latest trends and to create a plan of implementing actions to draw others to Jesus. One of those actions came from the Generosity Report. This report helped me to see opportunities that the church was missing for people to be generous with their resources. It helped the church to increase giving slightly.

Seth McClymonds

Pastor, Zion United Methodist Church

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I appreciate the current research topics that help us better understand the cultural context that we are working so hard to bring the gospel to. So many things are changing so fast it is impossible to navigate the way forward without an understanding of what people are thinking and how they are acting.

Rick Scavuzzo

Grace Church, Akron, OH

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