Senior Marketing Director

Barna Group – Dallas/Fort Worth

Company Overview: 

Barna Group is a leading research organization that specializes in providing insights into faith, culture, and trends shaping the world. Our mission is to help Christian leaders understand the times and know what to do, equipping them to be visionary leaders with credible data and insights to navigate a rapidly changing landscape. 

If this is a vision you are inspired by, we would love to consider you for our team!

We are seeking a dynamic and experienced Senior Marketing Director to join our team and drive digital subscription growth, product sales, audience engagement, brand expansion, and social media growth.

Location: Dallas / Fort Worth 

Role and Responsibilities: 

As the Senior Marketing Director at Barna Group, you will be responsible for leading and executing strategic marketing initiatives to drive revenue growth, audience expansion, and brand visibility. You will work closely with cross-functional teams of Barna to develop and implement innovative marketing strategies that align with the company’s goals. Your focus areas will include:

1. Digital Subscription Growth:

• Develop and execute strategies to increase digital subscription acquisition and retention rates.
• Analyze market trends, customer behavior, and competitive landscape to identify growth opportunities.
• Collaborate with the content team to create compelling campaigns that resonate with target audiences and drive subscription conversions.

2. E-commerce Management and Growth:

• Lead efforts to promote and sell Barna Group’s research reports, resources, and cohort products.
• Collaborate with the business development and sales team to develop marketing materials, pricing strategies, and promotions to enhance product sales and new client acquisition.
• Utilize data-driven insights to optimize product messaging, positioning, and pricing strategies.

3. Audience Engagement and Growth:

• Build and nurture strong relationships with Barna Group’s existing audience while expanding reach to new segments.
• Develop and execute multi-channel engagement strategies, including email campaigns, webinars, events, and content marketing.
• Leverage customer feedback and insights to enhance engagement strategies and provide valuable content to the audience.

4. Social Media Management and Growth:

• Lead the social media strategy, increasing followers, engagement, and brand visibility across platforms.
• Monitor and analyze social media performance metrics to make data-driven decisions and optimize strategies.
• Work with other Barna content teams to generate and curate content that resonates with target audiences and aligns with Barna’s marketing objectives.
• Coordinate with Barna content teams to manage a cross-functional social media strategy.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven track record of at least 5-7 years in marketing roles with increasing levels of responsibility, preferably within a research, media, or related industry.
• Strong experience in digital subscription growth, product marketing, and audience engagement.
• Excellent leadership and team management skills with the ability to collaborate effectively across departments.
• Deep understanding of market trends, consumer behavior, and competitive landscape, especially within the Christian faith and leader landscape.
• Exceptional written and verbal communication skills.
• Proficiency in utilizing data analytics to inform marketing strategies.
• Experience with social media management and advertising platforms.
• Creative thinker with the ability to translate ideas into actionable marketing initiatives.
• Flexible, adaptable problem-solver who can identify issues and blockers quickly and rally the team together to create solutions. 

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health, dental, vision, and deferred compensation (retirement) plans.
• Flexible Vacation Policy 
• Opportunity to work with a talented and passionate Barna team in a collaborative environment.
• Access to cutting-edge research, insights, and resources shaping the Christian faith and culture landscape.

Alignment with Barna’s Core Values Is Essential:

We take time to pray. We understand that everything we do at Barna is for the glory of God so we seek his will for every next step, every client, project, idea and co-worker. We regularly dedicate our work to him and celebrate the ways God is using it.

We engage head, heart and hands. We strive to take our research-based work beyond mere data to make it emotionally compelling and imminently applicable. In so doing, we desire to lead our clients, our readers and the Church to essential actions; and to new ways of thinking about and doing their work

We do awesome work. From conception to delivery, from timeliness to quality, we go above and beyond to delight the customer and to wow the end users. We anticipate that our work will make a true impact and if it doesn’t, we haven’t done our jobs well.

We see the whole. Our work is not done in a vacuum. We desire to facilitate transformative change in our clients and the Church. This requires an understanding of the client’s goals, the historical and cultural context of the problem, and the motivations and obstacles to change.

We create what’s next. We are a forward-thinking and innovative company. We are constantly re-assessing what is needed in the market, in order to design and develop effective tools to meet the unique and ever-changing needs of our clients and the Church.

We appreciate and love one another. Ministry proceeds from relationships—both inside and outside the company. We see our clients and our co-workers as individuals beloved by God. We celebrate people’s work, we sharpen and spur one another on to greater success, we give the benefit of the doubt, we rejoice and mourn together as a family.

If you are a strategic thinker with a proven ability to drive digital growth, engage audiences, and expand brand reach, we invite you to join Barna Group’s leadership team as our Senior Marketing Director. Help us shape the future of faith and culture by applying your expertise to our impactful mission.

To apply, please submit your resume, cover letter, and portfolio showcasing your marketing achievements to work@barna.org.