Archive

Is Gen Z the Most Success-Oriented Generation?

More than any other generation we’ve observed, Gen Z’s expectations are shaped around academic and career success. As millions of teens graduate high school, a new Barna study in partnership with Impact 360 Institute looks at their views on identity, work and the future.

Gen Z: Your Questions Answered

Barna just unveiled a landmark study of Gen Z at a live event (and national webcast) last month in Atlanta. Throughout the event we asked for viewers to submit their own questions about Gen Z. We received an overwhelming response and weren’t able to get to all of them. So we’ve decided to address some of your most common and burning questions about Gen Z right here.

Atheism Doubles Among Generation Z

Meet Generation Z: The first truly “post-Christian” generation. Barna conducted a major study to examine the culture, beliefs and motivations shaping young people in the U.S. and found that the percentage of 13- to 18-year-olds who identify as atheist is double that of the general population. In this release from the new report, we take a look at Gen Z’s views on faith, truth and the church.

Who is Gen Z?

Over the past year, Barna has worked closely with Impact 360 Institute on a landmark study of Gen Z. Impact 360 works with the next generation—with teenagers and college students—to equip them in biblical worldview and leadership. This new study is a snapshot of the ways Gen Z sees the world and the culture.

The Jewish Millennials Report: Details and Definitions

The Evolving Spiritual Identity of Jewish Millennials

Half of Jewish Millennials say their Jewish identity is “very important” to them. So how do they define or embrace that identity? In a brand new report, Barna looks closely at the ways young Jews in America experience and engage with tradition in a rapidly changing culture.