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- Join Barna Access for More
Learn what’s working for other Next Gen leaders right now.
The future of ministry to young adults, teenagers and children—and the parents who raise them—is going to look a lot different from what we’ve done in the past.
Introducing Barna’s Next Generation Channel of Research and Resources on Barna Access Plus
Join Barna Access Plus
Understand What Millennials, Gen Z and Their Parents Are Currently Facing
Every year, Barna interviews thousands of young people who have walked away from their church or their faith.
We strive to give you essential insights for understanding the goals, struggles and values of Gen Z and Millennials—to make sure we don’t lose these generations under our watch as leaders.
Get Ideas from Next Gen Leaders Who Are Working in This New Context
Ministry to the next generation is being reinvented as we speak. For leaders to adapt quickly, we need to learn from each other’s experiences. Our workshops, interviews and growing library of data will help you use this disruptive year as an opportunity to create a new model for Next Gen ministry that fosters deeper relationships with God.
Engage Young People and Their Parents More Intentionally
With our reliable research and expert insights, you’ll be able to:
• Recognize big picture trends affecting your ministry
• Stay connected to the people you lead
• Discover practices and innovative ideas for ministry in a digital and hybrid era
• Align your team around a common framework for discipleship in a digital context
New 5-part Video Series: Five Essential Conversations About Ministry to the Next Generation
Join David Kinnaman and Mark Matlock as they share these critical, data-informed insights on effective next gen ministry. Watch the extended cut of Part 1 below and subscribe to Barna Access Plus for a new full-length video every day this week.
Video
Part 2: Will the Pandemic Accelerate Loss of Faith?
Part 2 of "Five Essential Conversations About Ministry to the Next Generation" by David Kinnaman and Mark Matlock. To watch the extended conversations, subscribe to Barna Access Plus.Video
Part 3: Why You Might Be Aiming at the Wrong Target in Next Gen Ministry
Part 3 of "Five Essential Conversations About Ministry to the Next Generation" by David Kinnaman and Mark Matlock. To watch the extended conversations, subscribe to Barna Access Plus.Video
Part 4: How Mental Health Crisis is the New Domain of Next Gen Ministry
Part 4 of the "Five Essential Conversations About Ministry to the Next Generation" series by David Kinnaman and Mark Matlock. To watch the extended conversations, subscribe to Barna Access Plus.Video
Part 5: Why 2020 Might Be Good News for the Church
Part 5 of "Five Essential Conversations About Ministry to the Next Generation" by David Kinnaman and Mark Matlock. To watch the extended conversations, subscribe to Barna Access Plus.Book
Faith for Exiles
In Faith For Exiles, David Kinnaman, author of unChristian and You Lost Me, teams up with Mark Matlock, former executive director of Youth Specialties, to unveil new Barna research that uncovers five practices that contribute to resilient faith in young adults.Book
unChristian
Based upon groundbreaking research among 16- to 29-year-olds, unChristian helps you understand their mindset, their skepticism and their experiences—as well as their points of spiritual openness.Book
You Lost Me
Based on the results of a nationwide study of 18- to 29-year-olds with a Christian background. Discover why so many are disengaging from the faith community and renew your hope for how God is at work in the next generation of teens and young adults.Research Reports & Articles
Get the Latest Data-informed Insights
Barna Report
Gen Z Vol. 2
New for 2021 - All new research about Gen Z's emotional lives, their relationship with technology, and how they feel about faith and practice it.Access Plus
Barna Report
Gen Z
Based on interviews and analysis, this report contains Barna’s most comprehensive research on the perceptions, experiences and motivations of 13- to 18-year-olds.Access Plus
Barna Briefing
Christian Millennials Are Most Likely Generation to Lean Toward Charismatic Worship
Free
Barna Report
The Connected Generation
Learn how 18–35-year-olds are positioned—with regard to their families, communities, careers and personal well-being—in an era of disruption.Access Plus
Barna Report
The Future of Missions
With church attendance in sharp decline and younger Christians increasingly less likely to prioritize church involvement, how will this impact the future of mission work? This study presents 10 questions about global ministry that the Church must answer with the next generation.Access Plus
Barna Report
Guiding Children
To better understand the dynamics shaping childhood faith formation, we studied Christian parents' deepest pain points, greatest concerns and dearest hopes for their children—and their expectations of the Church as a partner.Access Plus
Barna Report
Making Space for Millennials
Innovate to make space in your culture, ministry models and leadership approach with this handbook for turning information about Millennials into connections with Millennials in your church, school or organization.Access Plus
Get Ideas from Other Next Gen Leaders Who Are Working in This New Context
Participate in Workshops, Watch Interviews and More
Barna Digital Lab
Five Ways to Jumpstart Digital Discipleship with Teenagers
Coming Soon! Join a community of other leaders who share your passion for discipling the next generation. Get equipped to take action with this guided Lab experience, available with Team or Premium Access Plus membership.Access Plus
Interview
Dr. Michelle Anthony on Raising Children with a Love for Jesus
Dr. Michelle Anthony offers expert commentary on the data from Guiding Children and practical solutions for engaging both parents and children.Access Plus
Interview
Jo Saxton on Uplifting an Emerging Generation
Jo Saxton joins David Kinnaman to discuss the importance of speaking life into young adults around the world. Jo comments on recent findings from The Connected Generation, praising valuable characteristics in the emerging generation including their creativity, honesty and innovation.Access Plus
Article
Kara Powell on Innovative Youth Ministry
Carey Nieuwhof and David Kinnaman are joined by Kara Powell, executive director of the Fuller Youth Institute, to discuss the unique challenges pastors, parents and teens are facing in the current moment.Free
Video
Welcome to Digital Babylon
hort video about the digital Babylon phenomenon shows how the digital age has affected the way we view and go about discipleship in our modern culture–especially in the new digital imperative..Access Plus
Video
Gen Z Panel Discussion
Featuring Brooke Hempell, Roxanne Stone and David Kinnaman from Barna and Jonathan Morrow, the Director of Cultural Engagement at Impact 360 Institute, addressing questions about the data in the Gen Z report.Access Plus
Interview
Frank & Jessica Bealer on COVID's Impact
Learn from Frank (Orange/ReThink and Mountain Lake Church) and Jessica (author, speaker and Generis) as they discuss the impact of the pandemic on kids and youth ministry.Access Plus
Engage Young People and Their Parents More Intentionally
Tools to understand your students, parents, and community
Course
Tech-Wise Courses
Want to help those you serve survive (and thrive) with increased screen time? Tech-Wise helps families, teams and churches hold onto the life we were really made for in the digital age.Access Plus
Course
Making Resilient Disciples Course
On-demand courses for pastors, teams and group leaders for engaging the next generation in your ministry. David Kinnaman and Mark Matlock share research-driven insights to help you identify opportunities for growth and hands-on tools to accelerate taking action on your learnings.Access Plus
Surveys & Assessments
ChurchPulse Survey
Stay in touch with those you serve with customizable surveys you can deploy yourself. Track growth, engagement and transformation to quickly assess how your people are really doing.Access Plus
Digital Download
Field Guides
Process what you are learning and strategize with stakeholders, parents and students to foster collaboration and alignment in your church or organization. Barna field guides are packed with actionable insights to help you take the next step.Access Plus
Get industry-leading research and resources to help you reach, engage and disciple children, teens and young adults more effectively.
What do I get when I join Barna Access Plus?
- The Next Gen Content Channel
- 6 Additional Channels – Digital Church, Leadership, Trends, Thriving Churches, Race & the Church and Schools & Education
- Every Barna research report
- David Kinnaman’s presentation slides
- On-demand video courses
- Live workshops with expert practitioners
- Downloadable infographics and sermon slides
- Team teaching and training videos
- Customizable assessment tools
- …and much more!
Subscribe Now
Instant Access to All 7 Access Plus Content Channels
Lead with confidence and peace of mind, knowing that Barna research informs your strategic decisions.
In addition to the Next Gen Channel, use exclusive insights and resources in 6 additional channels to train, equip and align your ministry.
BASIC
$19/mo.
Single User
Ideal for pastors, educators and ministry leaders seeking to increase ministry effectiveness
Next Generation Content Channel
8 Additional Channels - Preaching, Digital Church, Leadership, Trends, Thriving Churches, Next Generation, Race & the Church, Schools & Education
Weekly Next Gen webinar with live Q&A
Customizable assessment tools
Barna research reports
Presentation slides
Field guides
Downloadable infographics
Workshops and videos
Making Resilient Disciples Course
Tech-Wise Family Course
1 User license
ADVANCED + TEAM
$49/mo.
Advanced Tools + Accounts for your Team
Ideal for leaders who want advanced tools and teams that work with children, teens and young adults.
Next Generation Content Channel
8 Additional Channels - Preaching, Digital Church, Leadership, Trends, Thriving Churches, Next Generation, Race & the Church, Schools & Education
Weekly Next Gen webinar with live Q&A
Customizable assessment tools
Barna research reports
Presentation slides
Field guides
Downloadable infographics
Workshops and videos
Making Resilient Disciples Course
Tech-Wise Family Course
+ Team training resources
+ Barna Next Gen Digital Labs
+ Tech-Wise Teams Course
+ Tech-Wise Churches Course
+ 10 User Accounts for your Team
Get 2 months free when you pay annually!
Use the buttons below to get an annual account and save 20%
Individual Account - Pay Annually
Now just $183/year
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Teams Account - Pay Annually
Now just $471/year
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Organizations & Teams Over 10 Users
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Get a front row seat to new research about a generation whose lives have been deeply disrupted by the events of 2020.
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