It is more important than ever to understand local trends in light of national patterns. City metrics are crucial. For one thing, faith leaders are facing increasing pressure to provide meaningful contributions to their communities and the most effective leaders will find new ways to partner with each other and serve their cities.
Gain access to the nation’s best database on faith. Based on a nationwide study of more than 76,000 consumers, Barna Group’s new 2017-18 editions of the Cities and States reports are companion resources that proﬁle residents of the nation’s 131 largest media markets (Cities, 500+ pages) and the 48 contiguous states (States, 300+ pages). Both reports draw from more than $2 million of research, including Barna Group’s proprietary theolographic® tracking—the art and science of studying spiritual beliefs, practices and connections among people and groups. Use these comprehensive reports to understand a region’s theolographic profile and leverage a market’s potential.
Use Cities and States for:
- Market prioritization
- Media buying, placement
- Product marketing
- Message customization
- Direct mail and local advertising
- Public relations
- Age targeting
- Niche acquisition
- Understanding the churchgoing audience
- Identifying strategic partnerships
- Identifying church / denominational partnerships