Learn the book-buying habits of one of the nation’s most avid and loyal reading audiences.
While the book business is undergoing some massive and rapid changes, one thing remains the same: pastors love books. Christian leaders are avid readers.
Pastors recommend books regularly as well—and their opinions matter to those who follow them. In this digital era, pastors can have a wider sphere of influence than ever before.
Pastors + Books will show you where, why and how these loyal customers are learning about and buying new content—including e-books.
Through this research, anyone that communicates with pastors—including ministries, nonprofits, publishers, authors, agents and booksellers—will gain insights that will help them reach and serve this important and influential audience.
You’ll discover the answers to questions like these:
Book Buying Habits of Pastors
Are pastors part of the e-book revolution?
Where are pastors buying books and why?
What makes a pastor choose a book?
What topics are pastors reading?
What format of books do pastors prefer?
Do pastors prefer to buy online or by phone?
How are pastors learning about new books?
Do sample chapters help to sell books?
How do book-buying habits change with the age of pastors?
How does the size of a pastor’s church affect their content consumption?
Pastors Recommending Books
Are pastors actively recommending books from the pulpit, and if so, how often?
Which types of pastors recommend books most often?
Small Group Resources
What kinds of resources are small groups using?
Are pastors involved in choosing what’s being read in their small groups?
E-books and Reading Devices
Are pastors reading e-books? If so, what devices are they using?
Kindle vs. iPad: Which is winning?
Will the e-book grow in popularity among pastors?
Facebook, Blogs or Twitter: what social networking tools do pastors use?
Are pastors and churches using the same social media platforms?
Which pastors are most likely to use social media?
If you are serving today’s pastors by creating and publishing content for them, you need Pastors + Books