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Reviving Evangelism in the Next Generation
Strengthen your ability to reach and engage Gen Z with ground-breaking new research and insights from Barna & Impact 360. Gen Z Vol. 2 explores Gen Z's emotional lives, their relationship with technology, how they feel about and practice faith, and more.
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Reviving Evangelism in the Next Generation | Canada Edition
Strengthen your ability to reach and engage Gen Z with ground-breaking new research and insights from Barna & Impact 360. Gen Z Vol. 2 explores Gen Z's emotional lives, their relationship with technology, how they feel about and practice faith, and more.
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Reviving Evangelism
The apostle’s question to the Christians in Rome is just as relevant for Christ-followers today, who are heirs of Jesus’ Great Commission: “Go and make disciples of all the nations” (Matt. 28:19). But a number of factors are curbing many Christians’ enthusiasm for faith-sharing, including the decline of religion in America, a spreading apathy toward spiritual matters and a growing cultural suspicion of people of faith. Where does that leave evangelism?
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Missions in Review—Trends Impacting Global Missions & Evangelism
How are U.S. Christians currently thinking about "making disciples of all nations?" Much of international missions work adapted or was even put on hold last year due to the pandemic. Yet, even well before then, the overall perception of how to practice missions and global evangelism has been shifting, especially among younger generations. There are plenty of reasons for leaders to be curious about how Christians’ thoughts on the topic of missions are evolving.
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Actions, Invitations, Storytelling—How Gen Z Approaches Evangelism
When compared to older generations, Gen Z teens—ages 13–18—in both the U.S. and Canada think about and approach spiritual conversations in their own unique way. Today’s article offers research on how this group defines evangelism and feels while sharing their faith, offering necessary context for church leaders who are pondering how to activate this next generation in their faith-sharing endeavors.
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Almost Half of Practicing Christian Millennials Say Evangelism Is Wrong
A new Barna report, Reviving Evangelism, looks at the faith-sharing experiences and expectations of Christians and non-Christians alike. Among the major findings in this report is the revelation that Christian Millennials feel conflicted about evangelism—and, in fact, almost half believe it is wrong to share their faith.
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What Makes an Engaging Witness, as Defined by Gen Z
What does it look like to be comfortable in the act of talking about one’s Christian faith in an era where skepticism is high and evangelism is unpopular? Today’s article specifically takes a look at recent findings from the Reviving Evangelism in the Next Generation study, paying special attention to how Gen Z defines a comfortable evangelist and how non-Christians in this generation prefer to be approached when Christians are witnessing to them.
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Millennial Non-Christians Show Greater Spiritual Curiosity Than Older Adults
Despite the growing indifference toward Christianity, especially among young people, there appears to be a spiritual curiosity among Millennials. Barna’s recent report Reviving Evangelism, shows that Millennials report many more faith conversations or even evangelistic encounters than older non-Christians. For at least some young adults, there appears to be deeper interest in spirituality in general, and in Christianity specifically.
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Beyond an Invitation to Church: Opportunities for Faith-Sharing
This Easter season, churches will ramp up their holiday services as an opportunity for outreach or evangelism, and churchgoers will invite their friends along. But Barna’s recent report Reviving Evangelism, produced in partnership with Alpha USA, shows that the ways lapsed and non-Christians would like to explore their faith, don't always align with the common faith-sharing approaches taken by Christians.
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What Non-Christians Want from Faith Conversations
Our recent report Reviving Evangelism, looks at the faith-sharing experiences and expectations of Christians and non-Christians alike. This infographic points to a stark gap between who non-Christians want to talk to about faith and the Christians they actually know.
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5 Trends Shaping the Next Season of Next Gen Discipleship
2020 has been a year of disruption, to say the least. From the pandemic to a movement of demonstrations for racial justice to the looming presidential election, U.S. residents—along with many of their global neighbors—are living in a state of uncertainty. And younger adult generations, Millennials and Gen Z, are facing some of the greatest challenges in this moment.
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Discussing Missions with the Next Generation—What Terms Are Preferred or Objectionable?
Religious language changes over time. Once-common words and phrases fall out of fashion and use for various reasons, often because younger generations feel their parents’ and grandparents’ preferred words don’t adequately describe their experience. today’s article takes a look at data from The Future of Missions, highlighting the way different age groups talk about missions and why teens and young adults lean away from certain terminology when discussing global ministry.
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Introducing the State of the Church 2020
This year, here at the start of a new decade—the 2020 decade!—Barna Group is returning to one of its foundational projects: the State of the Church. In this pivotal moment, our aim is to help Christian leaders gain a realistic-and-hopeful context and discern a faithful direction forward in our chaotic, disruptive culture. Or, as we’ll say a lot this year: to see clearly, lead confidently and engage effectively.
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Year in Review: Barna’s Top 10 Releases of 2019
Barna conducts tens of thousands of interviews every year, attempting to make sense of public opinion, cultural trends and religious identity. This year, our most-discussed research and reports were those that strengthened our profile of young adults—not just in the United States but in 25 countries around the globe—and had a particular focus on understanding the forces shaping the future of evangelism and discipleship. To wrap up 2019, we’ve compiled our 10 most popular releases of the year.
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What Will It Take to Disciple the Next Generation?
Over the last decade and a half, one of Barna’s primary missions has been to understand emerging generations—specifically Gen Z and Millennials in the United States—and discover how to best equip them to grow and share their faith. In the process, Barna has interviewed nearly 100,000 teens and young adults to learn more about their worldview, especially surrounding Christianity, religion and culture. As Barna deepens our understanding of the next generation and what they’re bringing with them into adulthood, we are also reflecting on some of the many conversations we’ve had with faith leaders about the bigger questions surrounding the next generation.
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Year in Review: Barna’s Top 10 Releases of 2021
In an effort to help church leaders better serve their people and their cities, much of Barna’s reporting this year focused on the well-being of U.S. adults and pastors, understanding and engaging with Gen Z, the importance of pursuing racial justice and upholding the legacy of the Black Church. Today’s release offers a recap of Barna’s 10 most popular articles in 2021, as well as commentary on a handful of the findings from some of our very own Barna voices.
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