With the ubiquitous use of social media and mobile devices, the way we communicate has evolved—and, inevitably, so has the way we talk about faith. In a new report produced in partnership with Lutheran Hour Ministries, Barna asked American adults about how they discuss spirituality online. Through posts, comments and profiles, many Christians believe that technology and digital interactions have made evangelism easier: We found that three in 10 (28%) share their faith via social media, and almost six in 10 (58%) non-Christians say someone has shared their faith with them through Facebook. Still, spiritual conversations are fraught in a digital age, and younger generations are among the most cautious about engaging. Below is an infographic excerpted from Spiritual Conversations in the Digital Age, now available for purchase.
About the Research
The primary source of data in this report is a survey of 1,714 U.S. adults, comprised of an over-sample of 535 Millennials and 689 Practicing Christians, conducted online June 22–July 13, 2017. Respondents were recruited from a national consumer panel, and minimal weighting was applied to ensure representation of certain demographic factors, such as age, gender, ethnicity and region. The sample error for this data is plus or minus 2.2% at the 95% confidence level for the total sample. A subgroup of participants had either: “shared my views on faith or religion in the last 5 years” OR “someone has shared their views on faith or religion with me in the last 5 years.”
Self-identified Christians select “Christian” from a list of religious affiliations.
Non-Christians do not self-identify as Christian.
Practicing Christians identify as Christian, have attended church within the past month and strongly agree that their faith is very important in their life today.
Non-practicing Christians identify as Christian, but do not qualify as practicing under the definition above.
About Barna Group
Barna Group is a private, non-partisan, for-profit organization under the umbrella of the Issachar Companies. Located in Ventura, California, Barna Group has been conducting and analyzing primary research to understand cultural trends related to values, beliefs, attitudes and behaviors since 1984.
© Barna Group, 2018