The Giving Landscape

What you’ll discover in this report: 

• An updated view of generosity
• A peek into the motivations and priorities of givers—especially those in the Church
• Insight and wisdom that can inform the way you think about, preach about and plan around giving

We hope you’ll be encouraged by how givers are approaching generosity from a faithful, focused and deeply personal posture.

Revisiting the Tithe & Offering

What you’ll discover in this report: 

• An updated overview of the giving habits of Christians
• The Church’s current perceptions of the tithe
• Which donation options congregations offer
• Opportunities and limitations of modern church giving

We also examined the thoughts and experiences of pastors who are trying to build healthy cultures of generosity in their churches.

Why Giving Is Good

What you’ll discover in this report: 

• Reasons why Christians choose to be generous
• Different ways generous people benefit from their giving
• The surprising ripple effect generosity can have on others
• How data suggests generosity can become a learned skill

We also examined the thoughts and experiences of pastors who are trying to build healthy cultures of generosity in their churches.

The Heart of the Giver

This book, is the culmination of the first theme in this project, adapting from journals produced with the support of our sponsors at Gloo, Generis and Generous Giving

• The Giving Landscape: Who drives generosity-and why
• Revisiting the Tithe & Offering: The reality of church giving today
• Why Giving Is Good: The joy and community of generosity
• Field Guides to help you process and apply the findings, so you can make the most of this data in your unique leadership context

This serialized effort to equip pastors, nonprofit leaders, financial advisors and others with fresh insights on generosity and stewardship will better inform the way you think about, preach about and plan around giving.

Meet the Digital Donor

What you’ll discover in this report: 

• How online options for giving are perceived and utilized
• A unique profile of donors who favor digital giving
• What is possible and what donors are looking for
• How digital giving can be part of your own good work

Understanding these trends can help churches and charitable organizations bring in valuable gifts from a wider base of donors, including both those who are leaning into online generosity and those who have yet to.

Beyond the Offering Plate

What you’ll discover in this report: 

• How people view volunteering and other nonmonetary forms of generosity
• How these nonmonetary gifts are appreciated in comparison to financial gifts
• The perspectives and beliefs that seem to inspire volunteerism
• To what extent people are living out these values in daily life

When we think about generosity, our minds often focus on financial giving. But research is teaching us that most U.S. adults believe in a broader definition of generosity, one that includes nonmonetary giving such as emotional support, hospitality and volunteering.

The Impact of Women

What you’ll discover in this report: 

• The numerous ways women give to their churches and communities
• How women feel about generosity and their participation in it
• Fascinating differences in how men and women approach being generous
• What it looks like when women in the Church feel fully able to contribute

Generosity can take many forms—from planned ongoing financial giving, to spontaneous one-time gifts, to a pattern of volunteering and being willing to share time and talents with others. Both men and women embrace these expressions, albeit in different ways. This report is an opportunity to deepen your understanding of the unique strengths women bring to the work of generosity—and how you can make the most of them in your unique ministry context.

What do I get when I join Barna Access Plus?

• The Giving Landscape Report
• 8 Leadership Channels – Digital Church, Leadership, Preaching, Trends, Thriving Churches, Race & the Church and Schools & Education
• Every Barna research report
• David Kinnaman’s presentation slides
• On-demand video courses
• Live workshops with expert practitioners
• Downloadable infographics and sermon slides
• Team teaching and training videos
• Customizable assessment tools
• …and much more!