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5 Things You Need to Know About Gen Z in 2024
- Culture
- Generations
With three major volumes of research on Gen Z and other related studies, we are gaining a clearer and more vibrant portrait of who Gen Z are and how they…
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5 Things You Need to Know About Gen Z in 2024
- Culture
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Research to Deepen Your Knowledge
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Gifted for More
Every Christian has specific gifts—unique skills, talents and abilities. And in order for the Church to flourish and grow, we need Christians to understand their gifts and use them well—inside and outside of church walls. That’s why we created a new report called Gifted for More, in partnership with Lutheran Hour Ministries.
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Gen Z Collection
In order to reach and disciple Gen Z, we first need to understand them. That’s why Barna and Impact 360 Institute have created two data-driven research reports to help you get to know this emerging generation and lead young people more effectively.
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The State of Your Church
Barna has partnered with Gloo to create The State of Your Church book, which introduces new research—the culmination of both decades of work and recent study—focused on promoting flourishing people and thriving churches.
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The Open Generation
The Open Generation project is the largest study Barna has ever conducted in its 38-year history, created to help church leaders better understand teenagers around the world. Based on 25,000 interviews in 26 countries, we have created a three-part series of research reports.
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The latest trends, beliefs and motivations shaping Gen Z’s worldview.
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