New Study

Three Key Motivations for High-Capacity Givers

What drives high earners to be generous with their finances? One goal of Barna’s State of Generosity series—created in partnership with Gloo and multiple sponsor organizations—is to better understand adults who have great potential for charitable financial giving. As a season of year-end giving approaches, this article sheds light on key themes and motivations found among this benevolent group.

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