As churches navigate the evolving landscape of financial giving, one pressing challenge is engaging Gen Z, who tend to approach generosity differently than previous generations. Traditional models of stewardship don’t always resonate with these digital natives, and many young adults face financial hurdles like student debt and early-career limitations that influence their ability to give. Without adapting to these realities, churches risk missing out on the opportunity to nurture a new generation of generous, committed supporters.

Barna’s A New Era of Giving report underscores this challenge: While, as of 2021, 51 percent of Gen Z adults reported annual financial giving to charitable organizations (including churches), their contributions are often irregular, likely due to limited financial resources.

At the same time, this same research reveals a promising trend—around a third of Gen Z donors have embraced automated giving options, indicating an openness to structured, consistent generosity when giving is more accessible. By understanding and adapting to these preferences, churches can foster a culture of generosity that aligns with the values and realities of younger generations.

Based on what we’ve learned in the data about Gen Z’s giving temperament, here are three practical ways pastors can inspire giving among young adults:

1. Highlight Cause-Driven Giving Opportunities
   Gen Z are highly motivated by social impact and cause-oriented giving. Churches can engage this generation by showcasing how contributions support specific initiatives like community outreach, environmental sustainability or justice projects. By linking giving to impactful causes, pastors can connect with young adults’ desire to make a difference, transforming giving into a meaningful act that aligns with their issues they care about.
2. Implement Digital Giving Options
   Gen Z’s comfort with technology makes digital giving essential. Provide a user-friendly online platform or mobile app with automated giving options enables so young adults can support their church conveniently. Offering flexible “micro-giving” options can also appeal to young adults who may want to contribute but feel unable to commit to larger amounts. By simplifying the process and divvying donations into smaller amounts, churches make it easier for young adults to give consistently.
3. Offer Financial Literacy Workshops
   Many young adults are at an early stage of managing their finances and may not feel confident about regular giving. By hosting workshops on financial literacy and stewardship, pastors can empower young adults to make informed decisions about their money, including how to incorporate giving as part of a balanced financial plan. This approach reframes generosity as a habit and a pathway to financial well-being, fostering a lifelong practice of intentional giving.

By meeting young adults where they are—leveraging technology, aligning with their values and offering guidance—churches can encourage the next generation of committed givers. These strategies not only support the Church’s financial future but also empower young people to play an active, impactful role in their faith community.