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Is Gen Z the Most Success-Oriented Generation?

More than any other generation we’ve observed, Gen Z’s expectations are shaped around academic and career success. As millions of teens graduate high school, a new Barna study in partnership with Impact 360 Institute looks at their views on identity, work and the future.

Gen Z: Your Questions Answered

Barna just unveiled a landmark study of Gen Z at a live event (and national webcast) last month in Atlanta. Throughout the event we asked for viewers to submit their own questions about Gen Z. We received an overwhelming response and weren’t able to get to all of them. So we’ve decided to address some of your most common and burning questions about Gen Z right here.

Atheism Doubles Among Generation Z

Meet Generation Z: The first truly “post-Christian” generation. Barna conducted a major study to examine the culture, beliefs and motivations shaping young people in the U.S. and found that the percentage of 13- to 18-year-olds who identify as atheist is double that of the general population. In this release from the new report, we take a look at Gen Z’s views on faith, truth and the church.

The Evolving Spiritual Identity of Jewish Millennials

Half of Jewish Millennials say their Jewish identity is “very important” to them. So how do they define or embrace that identity? In a brand new report, Barna looks closely at the ways young Jews in America experience and engage with tradition in a rapidly changing culture.

Barna: This Week

Find out more about how practicing Christians play a part in the decline of extreme poverty in our study done in pa… https://t.co/mfnZP00koA

@barnagroup • June 19, 2018

What Good Is the Church?

Learn more in our newest study done in partnership with @WorldVisionUK, The UK Church In Action. @BarnaGlobal

@barnagroup • June 19, 2018

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