Gen Z

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Meet the Next, Next Generation
Researchers have been talking for years about generational differences, especially when it comes to young adults born between 1984 and 1998: the Millennials. But now a new generation is becoming a cultural force in their own right.  

Produced in partnership with Impact 360 Institute, Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna’s most comprehensive research study investigating the perceptions, experiences and motivations of 13- to 18-year-olds in Generation Z. This report, based on new interviews and analysis, is our best thinking thus far on the worldview and priorities of teens in the next, next generation.

In these pages you’ll find:

  • Statistics on teens’ views of themselves, their spiritual lives and the world
  • Comparative data with older adult generations
  • Barna analysis of cultural trends forming Gen Z
  • Infographics and data visualizations

Also included are contributions from ministry practitioners and educators who share insights from their own vantage points, offering readers multiple views of this multifaceted research. Gen Z is a must-read for pastors, teachers and parents as they help tomorrow’s Christian leaders grow.

Full color with infographics. 128 pages.


Now is your chance to bring all-new Gen Z training to your team. Watch it on your own time, all at once or split up into a series of shorter trainings.



** Digital products are nonrefundable


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