Gen Z

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The Next, Next Generation
Researchers have been talking about generational differences for years, especially when it comes to Millennials. But now a new group is becoming a cultural force in their own right.  

Produced in partnership with Impact 360 Institute, Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna’s most comprehensive research on the perceptions, experiences, and motivations of 13- to 18-year-olds. Based on interviews and analysis, this report is our best thinking thus far on the worldview of teens in the next, next generation.

In paperback & digital, you’ll find:

  • Statistics on teens’ views of themselves, their spiritual lives, and the world
  • Comparative data with older generations
  • Analysis of the cultural trends forming Gen Z
  • Infographics and data visualizations

Also included: contributions from ministry leaders and educators, offering readers multiple facets of this research. Gen Z is a must-read for pastors, teachers, and parents as they help tomorrow’s Christian leaders grow.

Formats: paperback, digital, & webcast replay.

Full color, infographics, 128 pages.
The Webcast Replay is your chance to bring all-new Gen Z training to your team. Watch it on your own time, all at once or split up into a series of shorter trainings.



** Digital products are nonrefundable


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